TecnoCampus Congress Centre participated in the Barcelona Event Day (BED by EventoPlus) on 9 July, held at the InterContinental Barcelona Hotel. The event is one of the leading professional gatherings connecting event venues with agencies, event planners, and companies in the MICE (Meetings, Incentives, Conferences and Exhibitions) industry—the sector specializing in business meetings, incentive travel, conferences, and trade fairs.
The participation took place in collaboration with City Hotels Hispania, a partnership that strengthens the promotion of TecnoCampus’ venues within the congress, convention, and professional meetings market.
During the event, the TecnoCampus Congress Centre team held 13 meetings with companies and event organisers interested in the venue’s value proposition for hosting events. Among the organisations met were Otsuka, Crossover Conferences & Events, Liberty International Spain DMC, KT Events, SEAT & CUPRA, and Bayer, among others. In addition, a further 12 new business contacts were established.
These meetings provided an opportunity to showcase the TecnoCampus venues and services, establish new professional relationships, and identify collaboration opportunities with organisations seeking distinctive venues for their events.
Participation in Barcelona Event Day forms part of the TecnoCampus Congress Centre’s promotional strategy to strengthen the positioning of its venues and the city of Mataró as a competitive MICE destination, attracting congresses and business events that generate economic impact and create value for the local area.